The horsefriendly business and website were launched in June of 1997 when I was on maternity leave from my day job. My husband, Mike Benack, and I had two amazing Arabian horses. We were boarding our horses with Deb Cooper, a 4 star Parelli Natural Horsemanship Instructor. We loved the marine rope tack used in Natural Horsemanship, but it was very expensive. Mike knew how to splice marine rope. I learned to make a simple rope halter from an article in Western Horsemen. Later I took apart a halter, diagrammed the Fiador knot and learned to tie one myself. I became a self-taught web designer and launched horsefriendly. It has been a labor of love. We have sold our rope tack all over the world. I send a big shout out to all our customers who have supported us over all these years.